# Instagram Features: paying creators to fight for the living room

- By: Gala Today Newsroom
- 2026-11-02T12:10:00.000Z

## Excerpt

Meta launches horizontal video of up to 90 minutes and confirms funding some creators directly, as Alphabet sizes up TV's weight at YouTube. On October 26, 2026, Adam Mosseri and Tessa Lyons unveiled Features, an Instagram section for horizontal videos of up to 90 minutes, being tested with US creators after a trial in Brazil. Meta confirms it is funding Features content directly with some creators, according to Tubefilter, but says the details of those deals are confidential and gives no figures. YouTube's third-quarter 2026 advertising revenue was $11.207 billion, up from $10.261 billion a year earlier, Alphabet said, and the living room made up over one third of it, according to a transcript of its earnings call.

## Read the full story

https://galatoday.com/en/2026/11/02/instagram-features-creator-payments-youtube-tv-battle/

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